What is Bizrate Insights?

Bizrate Insights is a voice-of-customer platform built to help ecommerce merchants and brands understand the full shopping experience, from pre-purchase through post-delivery. It collects customer feedback across key moments in the journey, including verified buyer ratings and reviews, then turns that feedback into real-time KPIs, sentiment, trends, and insights your team can use to improve customer experience and business performance.

Bizrate Insights helps you answer the questions that matter most: What is working? Where is friction occurring? What should we improve first? How are we performing over time and compared with the market?

25+ years of experience behind every insight

Bizrate Insights has been collecting and analyzing customer feedback for more than 25 years. Our surveys have been tested and refined for decades to maximize response rates and data quality. We have also developed a benchmarking network built from thousands of brands, giving your results meaningful market context. Our review-syndication relationships with major search engines date back to 2010.

What “verified” means

“Verified” means the feedback is connected to a genuine interaction with your site rather than submitted through an open, public review form. Buyer ratings and reviews are tied to a shopping or purchase experience, while pre-purchase feedback is collected directly from people using your site. This gives your team a more reliable view of what customers actually experienced.

A Bizrate Insights review is real data that can’t be gamed. What you see is what your customers said. Not a stranger and not a bot.

Where your feedback appears

Your feedback, reporting, and public reviews are available in several places:

• VitalSigns: Your available survey responses, KPIs, comments, and trends live in VitalSigns, the Bizrate Insights reporting portal. Your team can monitor performance in real time, read customer comments, track changes over time, and turn insights into action.
• Your inbox or CRM: Bizrate Insights can deliver reporting and alerts directly to your team. The Pulse Report provides a monthly performance summary, while the Executive Summary Report offers a deeper analysis of trends and relationships among metrics to help you prioritize improvements. Real-time alerts and daily score summaries are also available. With QuickResponse, individual Buyer Survey alerts can be delivered directly to your CRM or inbox, allowing your team to address issues quickly and protect at-risk customer relationships. Some reports and alerts are available only with select plans, so visit our plans page to see what is included in yours.
• Search: Eligible verified ratings and reviews are syndicated to major search engines, including Google, Bing, and Yahoo. This can help power Google Store Ratings, also known as Seller Ratings, which may appear alongside paid search ads, Shopping listings, and certain organic search results when Google’s requirements are met. Public, structured review content can also support answer engine optimization (AEO) and generative engine optimization (GEO) as AI-powered search experiences increasingly draw on trusted customer-feedback signals.
• On BizrateSurveys.com. Verified buyer ratings and reviews are published on BizrateSurveys.com, where shoppers can see what real customers have said about their experience with your store. These public review pages also provide crawlable customer feedback content that may support visibility in both traditional and AI-powered search.

We’re an approved Google Seller Ratings partner

If you want customer ratings to appear in Google search results, you can’t simply collect reviews yourself and submit them. Google only sources Seller Ratings from its own review programs and a limited list of approved, independent review partners. These are companies Google has vetted to verify that reviews reflect real transactions. 

Bizrate Insights is one of those approved partners, which means the feedback collected through your surveys automatically feeds your Seller Ratings eligibility, with no extra work on your end. As search evolves toward AI-generated answers, this same verified review data helps your brand surface credibly in both traditional SEO and emerging answer engines (AEO). For details on how Google sources ratings, see Google’s documentation on store ratings.This feature is included for free at every program tier.

We offer easy setup with the platforms you already use

Bizrate Insights integrates with leading ecommerce platforms, including Shopify, SHOPLINE, WooCommerce, BigCommerce, and Adobe Commerce, through apps, plugins, modules, and other supported implementation methods. Many installations can be completed in minutes without developer support.

For teams that prefer to manage scripts centrally, Bizrate Insights also supports deployment through tag managers such as Google Tag Manager and Tealium. You can also add the code directly to your website.

We’re a managed service, not just software

Bizrate Insights is a managed service as much as it is a software platform. Our team handles much of the heavy lifting, including survey setup and programming, reporting, and insights analysis.

The platform can complement feedback or review programs you already have in place, and you can use the full suite of solutions or only the components your business needs.

We are proudly hands-on and offer the best service and care available in the industry.