/ net promoter score

Your loyalty score
just got smarter

NPS is more than just a number with Bizrate Insights. It’s a multi-touch feedback system that gives you a real-time view of sentiment, benchmarks for context, and the clarity to take action with confidence.

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/ nps highlights

What Makes Bizrate Insights' Net Promoter Score Different?

It’s more than a number. Bizrate Insights’ approach to Net Promoter Score gives you continuous, contextual feedback—so you’re not guessing what’s working. You’re acting on it.

NPS That Works Across the Entire Journey

See loyalty through your customers’ eyes—from first click to post-purchase. Unlike tools that give you a single number, we capture NPS at multiple key touchpoints. Whether someone just placed an order or just received it, you’ll know exactly where loyalty is earned or lost.

Real-Time Dashboards with Deep Insight

Track trends, filter by segment, and uncover what’s really driving sentiment. Our dashboard shows your NPS over time, with alerts for sudden shifts and easy access to customer verbatim so you can act fast and smart.

Benchmark, Compare, and Convert Insights into Action

It’s time you know where you stand and how to move forward. Compare your NPS to competitors and industry averages to set realistic goals. With unlimited survey responses and expert-backed recommendations, move from insight to action, faster.

How Bodybuilding.com Uses Feedback-Driven Insights to Advance Their CX

Using Customer Comments to Their Advantage

Bodybuilding.com used customer comments to identify three key issues: navigation problems, lack of shipping options, and a need for stronger community.

Measuring the Direct Impact of the Customer Experience

Bizrate Insights allowed the Customer Experience team to measure their impact on CX by capturing sentiment and key performance data at multiple points throughout the journey. They benchmarked their results against top competitors as they strove towards excellence. With up to 13 months of reporting available, they continued to track what was (or wasn't) working over the long term.

“We’re able to improve processes, and experiences, without hesitation. We’re also able to see what we do well, leverage those strengths and continue to provide positive experiences.”

Dean Sakamoto, Customer Experience Manager at Bodybuilding.com

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/ what you get

Make NPS Work Harder for Your Business

With Bizrate Insights, NPS isn’t a passive metric—it’s an active tool for driving decisions. Track feedback across the customer journey, benchmark performance, and take action on the insights that matter most, all in one place.

Understand Loyalty at Every Step

Most tools give you one NPS number. Bizrate Insights goes deeper. We capture NPS across multiple key moments in the customer journey so you can see where loyalty is won (or lost). This layered insight helps you focus efforts where they matter most.

Instant Insights, No Setup Hassle

There’s no extra tech to configure or surveys to build. NPS is included in every standard Bizrate Insights survey, so you start collecting feedback immediately. Better yet, all responses are unlimited—giving you a complete, uncapped view of customer sentiment.

Stay Informed in Real Time

Give your team instant access to scores and sentiment over time with our intuitive dashboard. Filter by timeframe, customer type, or touchpoint, and set up automated alerts to catch shifts in loyalty as they happen (before they become revenue problems).

Know Where You Stand Against Competitors and the Industry

Seeing your NPS in a vacuum only tells part of the story. Bizrate Insights adds context by showing how your score compares to others in your category. Understand whether your 70 is stellar or just average, and set goals that keep you competitive.

Get to the “Why” Behind the Score

Then drill into the drivers of loyalty and detractor frustration. What’s driving customer love or leaving people disappointed? Analyze open-ended comments from promoters and detractors to spot trends. These qualitative insights give you the clarity to make smarter, more targeted improvements.

Turn Loyalty Into Growth

NPS isn’t just a vanity metric. It’s a powerful predictor of growth. Brands that outperform in NPS often outperform in revenue. Bizrate Insights turns raw scores into real strategy by showing you where to improve, how to close gaps, and how to foster loyalty that lasts.

/ testimonials

Why trusted brands count on Bizrate Insights

“I would recommend Bizrate Insights as a straightforward and powerful tool for uncovering unknown issues, validating internal beliefs, and elevating the voice of your customers to affect change and improve business operations.”

Stephen Bury,

Senior Director of Marketing, Funko

/ more features

What Else Can You Unlock?

NPS is just the beginning. Unlock the full potential of your customer insights with features that fuel smarter decisions, stronger relationships, and bigger wins for your business.

Google Seller Rating Syndication

Turn real reviews into star power with automatic syndication that improves search visibility and builds customer trust.

See how

Customer Journey Intelligence

Get feedback at every stage of the journey to understand why shoppers bounce, convert, or come back for more.

See how

Expert Insights Analysis

Go beyond dashboards. Our analysts turn your data into clear, customized strategies that drive measurable improvement.

See how

Competitor Benchmarking

Know exactly where you stand. Compare your performance against industry leaders and set smarter goals that keep you competitive.

See how

Unlimited Data Collection

Collect as much feedback as you need—no caps, no surprises. More data, better insights, and decisions you can trust.

See how

/ nps resources

Relevant resources

/ want to grow?

Turn loyalty scores into real business growth

Start collecting smarter feedback today. With Bizrate Insights’ built-in NPS tools, you gain the clarity to act fast, improve experiences, and grow with confidence.

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Get started

/ faqs

Frequently asked questions

Find answers to some common questions about Bizrate Insights and our products

What is Net Promoter Score (NPS) and how do you calculate it?

The Net Promoter Score (NPS) is a key loyalty metric derived from asking customers, "How likely are you to recommend our company to a friend or colleague?" (on a scale of 1 to 10), and is calculated by subtracting the percentage of Detractors (1–6) from the percentage of Promoters (9–10).

We collect the score at multiple journey points (multi-moment NPS) to provide a true, contextual read of shifting customer sentiment.

The raw score provides a single, clear metric for customer loyalty and advocacy.

Collecting the score at various touchpoints (multi-moment NPS) provides a truer, more contextual read of shifting customer sentiment.

Why capture NPS at multiple touchpoints?

You should capture NPS at multiple touchpoints because customer loyalty and satisfaction are not static; the score shifts dramatically based on the specific stage of the journey (e.g., checkout vs. delivery).

This approach helps you pinpoint the exact moments where loyalty is won or lost.

It provides the necessary context to focus improvement resources on the highest-impact friction areas.

How do I act on NPS feedback?

You act on NPS feedback by using verbatim analysis to find the specific drivers of both customer love (Promoters) and frustration (Detractors), fixing the root causes, and tracking the score’s movement.

Drill into Promoter verbatims to understand your core value drivers and what to amplify in your messaging.

Analyze Detractor verbatims to identify systemic operational issues and prioritize high-impact fixes.

Can I benchmark my NPS?

Yes, you can benchmark your Net Promoter Score (NPS) directly against your category competitors, transforming a raw score into a clear, externally validated strategic target.

Benchmarking leverages our vast network data to provide a real-time competitive comparison.

This context helps you set realistic goals and justify investment to close a competitive gap.

You can track your score's movement as expectations shift over time.

Is NPS included out of the box?

Yes, Net Promoter Score (NPS) measurement is included out of the box and built directly into standard surveys, starting at the Advanced subscription tier.

NPS collection is part of the core survey features, meaning no separate module or complex setup is required.

The unlimited responses ensure your score is statistically reliable, even during traffic spikes.

You can collect NPS at multiple journey touchpoints to get a more accurate read on loyalty.

Your loyalty score
just got smarter