These modules are available depending on your subscription plan and business offerings. Each captures a segment of the journey not covered by the core Online Buyer survey.
BOPIS (Buy Online, Pick Up In-Store)
The BOPIS module captures customer feedback from in-store or curbside pickup, tracking Overall BOPIS Satisfaction, Ease of Pickup, Order Accuracy, and Staff Interaction.
BOPIS is available to all merchants as an add-on. If you offer in-store pickup, reach out to your account manager to enable it.
Custom Questions
Custom questions capture feedback specific to your business and can appear at any touchpoint: POS, Fulfillment, Pre-purchase/Site Abandonment, or BOPIS. Use them to measure awareness of initiatives, gather feedback on new features or policies, or explore topics not covered by the standard survey. Each appears in its own expandable card with the exact question, an answer table, and a bar chart. For single-select questions, percentages total 100%; for multi-select questions, they can exceed 100%.
AVAILABLE BY PLAN — CUSTOM QUESTIONS
Custom questions are available on Advanced (up to 5) and Pro (up to 10). Our insight experts can help you design effective, best-practice questions.
Custom Open-Ended Responses
Open-ended custom questions (Advanced and Pro) let customers answer in their own words, for example, “What other retailers did you consider buying from today?” Responses appear in the Custom Open-Ended Responses view with dates and full context.
Review responses in batches to identify repeated themes, suggestions, or concerns
Pay attention to both recency and response volume
Read open-ended responses alongside the related closed-ended results for a fuller context
Expect a mix of short and long answers; longer ones often explain the why behind behavior
Getting Started
Installing Bizrate Insights
Surveys & Customer Feedback
Digging Into Your Data
Promote Your Site
Learning Library
