/ who we help

Data-driven, customer-loved: Insights for UX/CX

Stop guessing, start optimizing. Gather real customer feedback to uncover what’s working, what’s not, and how to refine every touchpoint on the customer journey. Fine-tune your CX strategy with data-driven insights that keep shoppers engaged and coming back for more.

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/ highlights for UX/CX pros

Build Journeys That Actually Work

Go beyond surface-level metrics. Get customer feedback at every key moment in the journey so you can identify (and understand) where visitors struggle, what keeps them engaged, and how to create smoother, more satisfying customer experiences.

Optimize Across the Full Customer Journey

Get a complete view of your customer's experience—from first click to final purchase. Collect valuable feedback to refine site design, improve navigation, enhance accessibility, and create a seamless shopping experience that keeps customers coming back.

Stop Site Abandonment in Its Tracks

Identify the obstacles driving customers away before they hit "exit." On-time feedback reveals exactly what’s missing, so you can make swift, targeted improvements that keep shoppers engaged and converting.

Prove the Power of Exceptional CX

Showcase the real impact of your customer experience efforts. Track key metrics, measure improvements, and share compelling reports that highlight how your team's dedication drives higher satisfaction, loyalty, and business growth.

FireFold Uses Customer Insights to Rethink Their Digital Experience

Listening Beyond the Checkout: Diagnosing Drop-Offs

After a 2019 website redesign led to falling conversion rates, they realized they needed feedback from abandoners (not just buyers). By adding our Site Abandonment Survey to their existing post-purchase program, they captured critical insights on where browsing and navigation changes had missed the mark, helping them identify exactly where shoppers were getting stuck.

Turning Feedback into Big Wins, Fast

By implementing a 48-hour feedback review process, FireFold’s Customer Service team made rapid improvements across the shopping journey—driving a 4% drop in cart abandonment, a 15% boost in Overall Satisfaction, and a 19% increase in monthly sales.

“Bizrate Insights provides us with a unique moment-of-purchase glimpse into our customer’s buying experience.”

Jennifer Crosby, Customer Service Manager at FireFold

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Pre & Post Analysis

Understand the impact of changes before and after you make them.

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Capture and analyze shifts in customer sentiment before and after site, checkout, or CX changes.

Quickly identify friction points or improvements resulting from everything from small tweaks to transformative shifts.

Leverage direct customer comments and quantitative metrics to optimize future decisions and enhance overall user experience.

Evaluate the impact of new features, offers, or site design.

/ testimonials

Smarter UX/CX Starts With Better Insight

“It’s a great tool to help you understand your website visitor’s perceptions about your site and how you compare to best-in-class websites.”

David Contract,

Marketing Team Lead, babybrezza.com

“The software has really helped with identifying customer experience issues, as well as any website issues we might be having. We are reading the comments every day.”

Jillian Eagan,

Customer Service Manager, Dover Saddlery