Site Abandonment Survey (Pre-Purchase)

The Site Abandonment Survey collects insights from visitors who abandon their purchases. Unlike conventional cart-abandonment tools that focus only on the final checkout step, it provides visibility into the entire journey, identifying drop-off at any stage. Triggers are based on exit behavior: on desktop, TrueExit technology fires as the cursor moves toward the close or back buttons; on mobile, it uses signals like time on site and idle time to capture feedback while the experience is still fresh.

How to Read Abandonment Scores

Abandonment scores require a different lens than buyer scores.

• High satisfaction (9.0 and above): abandonment is more likely intent-driven — the visitor may not have been ready to buy, but the site was not the primary barrier
• Lower satisfaction: the site experience may be contributing to abandonment and deserves closer investigation

Two lenses help you act on abandonment feedback:

Visit Intent: Segment abandoners by purchase readiness

Point of Abandonment: Where they dropped off shows how serious it was

Opt-In Email Capture

The survey supports opt-in email collection at the point of exit, letting you build your marketing list from high-intent visitors who were not ready to convert.

Diagnosing a conversion drop? See How to Analyze Your Data section for a full step-by-step sequence.