u4 - hero - by role - Ecommerce Managers

/ who we help

The ecommerce manager’s secret weapon

Running an online store is tough. Customers drop off your site, conversion rates tank, and you’re left wondering wtf. Bizrate Insights gives you on-time customer feedback and high-impact insights that help you turn visitors into happy, loyal customers.

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/ highlights for ecom managers

Give Them What They Want...

What they really, really want. Your customers are telling you what that is, but are you hearing them? With Bizrate Insights, you can collect, analyze, then act on real customer feedback with insights to improve site experience, reduce cart abandonment, and grow revenue.

u4 - benefit overview - by role - Ecommerce Managers

Engage Customers at Each Critical Moment

Gain on-time insights with surveys at key touchpoints—from checkout to post-fulfillment. Deploy targeted surveys when customer impressions are freshest for high-quality, actionable feedback from verified buyers. With unlimited responses, you’ll have the data you need to optimize experiences and drive retention.

Save Sales Quickly

Uncover why customers leave empty-handed and pinpoint friction points in their journey. Make quick, data-driven improvements yourself—no waiting on engineering or for return shoppers to complete the sale required.

Gain a Competitive Edge by Benchmarking

Stop analyzing your data in isolation. Compare your survey results against direct competitors and industry leaders to uncover strengths, identify gaps, and make smarter decisions. With clear performance benchmarks, you’ll know exactly where you stand (and how to get ahead) in the marketplace.

Lehman’s Turns Amazon Traffic into Website Customers

Converting More Paid Traffic

After a 2019 website redesign and targeted ad campaigns drove traffic to Lehmans.com, conversion rates dropped as shoppers abandoned their carts. To uncover the disconnect, Matt’s team partnered with Bizrate Insights and launched the Online Site Abandonment Solution—gathering real-time feedback from visitors and quickly identifying barriers in the purchase journey.

Boosting Revenue with Customer-Led Promotions

To boost conversions and revenue, the team launched a month-long free shipping promotion on orders over $99. In just two weeks, they saw a 12% jump in conversion rate and a 5% increase in average order value—proving free shipping not only attracted shoppers but encouraged them to spend more.

"We were using Google Analytics and multivariate A/B testing to see what we could improve, which are great ways to do it, but it’s a longer road to travel. The quickest way is to hear directly from the customer, and that’s what Bizrate Insights provided for us."

Matt Gerstenslager, Vice President of Digital Marketing, Lehman’s

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Optimize Merchandising and Improve Operations

Uncover performance gaps, inventory issues, and disruptions.

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Identify product trends and demand fluctuations using customer feedback.

Pinpoint stock issues before they impact sales.

Optimize inventory planning by aligning with real customer preferences.

Understand where orders are sourced to track site-level issues.

Track fulfillment problems using pass-through data.

/ ecommerce testimonials

Once a customer, always a customer

“Bizrate has helped me see what our customers need on a deeper level and helped identify trends before they become issues!”

Susan Curry,

Customer Relations/Marketing Manager, We Love Colors

“Bizrate Insights gives us the feedback we need to inform our ecommerce strategies. I can’t imagine what this process would have looked like without customer feedback. I can quickly affect change that wouldn’t have otherwise been possible because I can now point to that feedback and make a stronger case for what we need to accomplish.”

Brenda Royce,

Senior Manager of Ecommerce Operations, Dover Saddlery

“We’ve valued our 6+ year partnership with Bizrate in helping monitor our customers’ experience across the shopping journey. The data and dashboards have been easy to use daily in understanding how we’re benchmarking to competitors. We also have valued the team’s responsiveness and willingness to work with us on adaptations for our specific business.”

Tyler England,

VP Customer Strategy & Insights, Overstock.com