Demographics

1 min read

Updated 27 Jul 2026

The Demographics view shows who is purchasing from your store to inform marketing, merchandising, and product decisions. Filter by benchmark (Circle of Excellence or your Category) and device type, and hover any chart segment for the exact percentage and count.

Practical Tips

Compare device types to see whether your mobile audience skews younger or older than desktop buyers
Use the Circle of Excellence benchmark to see how your customer profile compares against top retailers
Adjust the date range to compare demographic shifts before and after a campaign

AVAILABLE BY PLAN — DEMOGRAPHIC DETAILS
Demographic details (age, gender, income, parental status, and more) are available on Advanced and Pro plans.

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