/ pre-purchase insights

Guide shoppers from discovery to purchase

The way people shop is more complex than ever, with savvy shoppers spending time researching and reading reviews before they even start to think about what and where to buy.

Capturing direct feedback from your site visitors while they're in the discovery stage helps you understand not only site drivers, but how to improve their experience to lead to conversion.

Get a demo

See our plans

/ capturing discovery for retailers

What are Pre-Purchase Insights?

Pre-purchase includes everything that happens before purchase. While the journey from pre-purchase to purchase used to be linear, today's shoppers are doing more research and discovery and forging their own paths. You need a way to understand them.

Bizrate's Pre-Purchase Insights solution helps you understand shoppers and optimize conversions by answering these important questions.

1. Why did the shopper decide to leave?

Identify the specific blocker behind abandonment, such as cost, delivery, missing product information, trust, availability, checkout friction, or comparison shopping.

2. How valuable was the lost opportunity?

Separate high-intent lost sales from casual browsing by understanding how close the shopper was to buying.

3. What could have changed the outcome?

Identify the conversion lever most likely to have helped the shopper complete the purchase.

4. Can the shopper still be recovered?

Offer relevant offers, promotions, or notifications when the shopper's reason indicates recoverable demand.

/ what pre-purchase insights can do for you

Turn Browsers Into Buyers & Research Into Revenue

Customers research products on your site, even when they intend to buy elsewhere-whether that's from a competitor, a marketplace, or anywhere else that type of product is sold. Pre-Purchase Insights help you seize their attention while you have it to engage and convert.

Turn Anonymous Traffic Into First-Party Data

Collect valuable customer information directly from shoppers during discovery to build customer profiles and create a more complete picture of your audience.

Create Future Opportunities

Market to shoppers who aren't ready to buy today but have strong purchase intent for the future.

Understand Why Shoppers Didn't Buy Today

Learn exactly why they didn't complete a purchase yet and what you can do to earn their business.

Pre-Purchase Insights in Action

Capture direct feedback from shoppers in the moments leading up to site exit, and uncover important insights like why they came and how to retain them.

Get a demo

Know which visitors are leaving, where they go, and what could have changed their decision.

Learn whether visitors are open to buying or just in discovery, so you know when offering incentives like a discount or free shipping is a smart move.

Track feedback before and after changes to measure how site redesigns, UX updates, and technical changes impact the customer experience.

/ don't let another visit go to waste

Make Pre-Purchase Insights Your Competitive Advantage

Transform anonymous browsing into actionable intelligence with real-time feedback from the pre-purchase phase of the customer journey.

Research & Discovery Journey Insights

Understand shopper behavior before purchase and how visitors are using your site to research products, compare alternatives, and make purchase decisions.

Enhanced Future Targeting & Marketing

Improve marketing, personalization, and retargeting by using direct shopper feedback to refine messaging, targeting, campaigns, and acquisition strategies.

Save-the-Sale Workflows for High-Intent Visitors

Trigger support, chat, or follow-up actions when shoppers who are ready to buy didn't end up making a purchase. You can win them back by reaching out and resolving issues, if any.

Actionable Insights to Increase Conversions

Identify recurring themes and opportunities across products, categories, channels, and customer segments.

/ still have questions?

Let's Get Into the Details

If you're not sure whether Pre-Purchase Insights are right for you, here's some information you may find helpful.

If there's anything else you'd like to know, do not hesitate to reach out. We're always happy to help.

What's the difference between Pre-Purchase, Discovery, Visitor Intercept, and Site Abandonment?

These terms all refer to ways a person interacts with your website before they purchase. And it can be confusing, because even though they're sometimes used interchangeably, they can mean very different things depending on how and where customer feedback is collected.

Though it's the same survey, working with Bizrate gives you multiple ways to integrate it and choose the collection point that works best for your website. Our team will manage your code settings to allow you to capture feedback during the visit (intercept), as they leave (exit), or throughout site pages (persistent).

Here are the different applications in action:

Discovery: For shoppers conducting research on your site. They might come back to buy from you, or even from a competitor or Amazon. Learn what they wanted, whether they found it, and where they plan to buy.

Pre-Purchase: For ecommerce retailers. Captures feedback from the shoppers who leave without buying-why they came, where they dropped off, and whether they still plan to purchase.

Visitor Intercept: For any business with a website, selling or not. Bizrate Insight can help you intercept visitors at any point in their shopping journey to collect feedback on their visit-what they came for, any issues, and what they plan to do-allowing you to quickly resolve those issues.

Site Abandonment: Primarily used in ecommerce. Bizrate Insight's TrueExit technology surveys visitors as they exit to answer the core questions of: where and why did shoppers abandon, and how do you win them back?

Is this only for ecommerce?

How do you engage shoppers who leave without buying?

Will you help with strategy and support?

How do I get started?

You can integrate and start collecting data at no cost with our Growth plan and upgrade as your needs change. We integrate with most major ecommerce platforms like Shopify and can get you up and running with just a few clicks, straight from the app store. Just click here and fill out the form and we'll send you your merchant ID.

You can explore pricing and what's included in our Growth (free), Advanced, Pro, and Enterprise plans by clicking here.

If you're interested in one of our paid plans or would like to see more before signing up, you can click here to request a demo.

/ more features

What Else Can You Unlock?

Pre-Purchase Intelligence is just the beginning. Unlock the full potential of your customer insights with features that fuel smarter decisions, stronger relationships, and bigger wins for your business.

Net Promoter Score (NPS)

Measure loyalty across every key touchpoint-then use those insights to boost satisfaction, retention, and revenue.

See how

Google Seller Rating Syndication

Turn real reviews into star power with automatic syndication that improves search visibility and builds customer trust.

See how

Expert Insights Analysis

Go beyond dashboards. Our analysts turn your data into clear, customized strategies that drive measurable improvement.

See how

Competitor Benchmarking

Know exactly where you stand. Compare your performance against industry leaders and set smarter goals that keep you competitive.

See how

Pre-Purchase Insights

Capture feedback during the discovery stage to understand what brought a shopper to your site, what they’re looking for, and where they’re going next.

See how

/ from discovery to decision

See What Happens Before Customers Buy

Pre-Purchase Insights help you uncover the motivations, barriers, and behaviors that shape purchase decisions. Capture real-time feedback, save more sales, and gain a clearer understanding of your customers before they convert (or leave).

Get a demo

Get started

/ pre-purchase resources

Relevant resources

/ faqs

Frequently asked questions

Find answers to some common questions about Bizrate Insights and our products

What is Customer Journey Intelligence?

Customer Journey Intelligence is the practice of collecting end-to-end feedback across all pre-purchase, during-purchase, and post-purchase touchpoints-many online and offline-to reveal specific friction points and moments of delight.

It moves beyond a single-moment survey to provide a complete, holistic view of the customer experience.

The unified data reveals high-impact fixes by mapping customer sentiment to specific journey stages.

How do you capture abandonment intent pre‑purchase?

We capture pre-purchase abandonment intent through exit-intent prompts and custom prompts (e.g., TrueExit) that ask visitors why they are leaving your site so you can identify and fix specific blockers fast.

This insight provides the "why" behind bounce rates that traditional analytics can't offer.

You gain specific details about issues like shipping costs, product discovery, or trust concerns before the user leaves.

Can I measure fulfillment quality?

Yes, you can measure fulfillment quality using post-delivery surveys to capture feedback on key metrics like shipping speed, order accuracy, product packaging quality, and the returns experience.

This data allows you to hold carriers and logistics partners accountable with verified customer scores.

It provides the necessary signal to optimize your warehouse or fulfillment operations.

Does this connect online and offline channels?

Yes, our unified journey view connects digital and physical touchpoints, including online checkout, Buy Online Pickup In-Store (BOPIS), and delivery services into one cohesive reporting structure.

This allows you to track consistency and friction across all of your omnichannel services.

You get a single source of truth for customer experience, no matter the interaction point.

How does this drive improvement?

Customer Journey Intelligence drives improvement by identifying high-impact fixes at every stage so you can prioritize efforts that measurably improve customer satisfaction and conversion rates.