/ Author

Lauren Freedman

Content Director

Lauren Freedman is an ecommerce pioneer who has spent more than two decades shaping the way retailers think about customer experience. She launched the industry’s first online mystery shopping survey, which for 20 years provided benchmarks that became a standard across retail. Lauren has advised many of the most admired brands on strategy and customer experience while also serving as a go-to media resource, speaker, and author of It’s Just Shopping. Known for moving beyond cookie-cutter white papers, she brings fresh thought leadership that keeps the industry pushing forward.