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First-time buyers are out there, and they’re willing to spend with you if you can put them at ease. Our latest research shows what helps shoppers feel ready to take a chance on a new brand.
Updated 5/13/2026 For a PDF downloadable version of this report: Download Now Consumer trust in AI is becoming a...
Our 2025 report deconstructs the "fragile bubble" of shopper loyalty, revealing why nearly 9 in 10 consumers are switching to store brands and how stable pricing can save your brand allegiance.
Retail media ad spend is hitting $24B in 2025. Explore new consumer data on how trust, first-party data, and retail media networks are driving 61% of shoppers to buy.
Our latest report breaks down the sharp decline in consumer sentiment and reveals how retailers can connect with cost-conscious shoppers through transparency and value.
Discover the latest online shopping habits and consumer triggers from mobile-first preferences to shipping incentives that successfully move shoppers from browsing to buying.
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