We are thrilled to honor 49 retailers with the 26th annual Bizrate Insights Circle of Excellence Awards.

Take a look at the complete list of 2025 winners here — including the 20 companies that received the Platinum Award for achieving scores of 9.2 or higher in each of the eight satisfaction categories.

Keep reading to learn what it means to be a Circle of Excellence Award winner.

What Are the Circle of Excellence Awards?

Bizrate Insights collects more than 25 million surveys annually as a leading source of verified seller ratings and customer-generated reviews. At the end of each calendar year, we analyze all of that customer feedback to identify and honor the retailers in our network with the highest satisfaction scores.

To be considered for a Circle of Excellence award, a retailer must have higher-than-average scores across the following eight satisfaction indicator categories:

Point-of-Sale Metrics

  • Overall Satisfaction
  • Product Selection
  • Checkout Process
  • Ease of Finding

Fulfillment Metrics

  • Repurchase Intent
  • Product Met Expectations
  • Customer Support and Satisfaction
  • On-Time Delivery

How Do Retailers Earn the Award?

The above metrics cover essential shopping touchpoints and are entirely based on verified customer feedback. All ratings come directly from real customers — we simply calculate the data. This is why we say retailers earn the award. The achievement is down to their hard work.

Join the Circle of Excellence

We highlight brands that deliver stellar customer experiences so online shoppers can make informed decisions. When customers see the Circle of Excellence badge on a retailer’s website, they know they are shopping with a business dedicated to customer satisfaction.

Gathering customer feedback can help a company elevate its CX strategy based on what shoppers want. Learn how you can use Bizrate Insights’ free survey solutions to stand out in today’s ultra-competitive ecommerce landscape.