Updated 11/25: The following blog is adapted from Bizrate Insights’ past library of white papers and guides that we’ve made publicly available. Enjoy!

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Stats That Show Consumers Expect
Your Business to Step Up

More than ever before, consumers are demanding companies
get off the sidelines, take bold action to combat climate
change, and make positive impacts on society.

What It Means to Be a Sustainable Business and Why It Matters

The far-reaching impacts of climate change have raised the expectations
and stakes for businesses.

Explore ways you can maximize your business’ strengths to make a positive impact in your community and act.
Doing so will signal to customers your organization has a purpose beyond profit.

Understanding What Consumers
Expect from Businesses

68%

would be likely to factor a brand’s stance on environmental, social, or political issues into their purchase decisions

 
75%

of consumers believe businesses have a responsibility to give back to the communities they operate in

74%

of consumers feel it is important retailers and brands disclose the impact they have on the environment

61%

of consumers agree that businesses must play a larger role in helping find solutions to economic, social, and environmental challenges

The Tradeoffs of Sustainability: Consumers Are Willing to Make Them
75%

75% of consumers are willing to wait longer to receive an order if doing so would help reduce the impacts of faster shipping

71%

71% of consumers would participate in a recycling program for old or damaged products if their favorite store or brand offered oneCut down on using plastic to package products

60%

60% of consumers would be interested to learn more about the charitable causes or initiatives their favorite stores and brands support

70%

Create an incentive program for customers to recycle products

67%

Cut down on using plastic to package products

49%

Offer repair programs to prolong the lifecycle of products

49%

Sell refurbished products at reduced prices

73%

Use appropriately sized boxes and reduce the amount of packing materials when shipping online orders

42%

Invest in renewable energy to power your business

45%

Use renewable, ethically sourced materials to create products

39%

Offer in-store pickup options to reduce the need for shipping

Align Yourself with Causes That
Matter to Customers

Consumers want to shop with companies making a positive impact on society. But if
you’re still looking for a cause to align your business with, determining what will
resonate with customers is a great place to start.

Find out how Bizrate Insights can help you better understand your customers and
what’s important to them. Chat with a member of our team today.

Get a demo

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