Shopper Insights Brief: Logistics

First-time buyers are out there, and they’re willing to spend with you if you can put them at ease. Our latest research shows what helps shoppers feel ready to take a chance on a new brand.

New back-to-school shopping data shows shoppers are blending online and in-store channels, spending more, and looking for convenience, value, and confidence.

Introduction A customer orders from your brand, has a terrible delivery experience through DoorDash or Instacart, and leaves a...