User-generated content (UGC) is some of the best marketing collateral you can lay your hands on. 

Reviews, ratings, photos, and videos created by customers all play an essential role in ecommerce purchasing decisions. Plus, it’s extremely influential in crafting your brand image and building trust. So, the more you gather, the better for your business.

Let’s take a look at some key stats from our recent consumer survey to find out why shoppers find UGC so persuasive.

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