/ who we help
Stop guessing, start optimizing. Gather real customer feedback to uncover what’s working, what’s not, and how to refine every touchpoint on the customer journey. Fine-tune your CX strategy with data-driven insights that keep shoppers engaged and coming back for more.
/ highlights for UX/CX pros
Go beyond surface-level metrics. Get customer feedback at every key moment in the journey so you can identify (and understand) where visitors struggle, what keeps them engaged, and how to create smoother, more satisfying customer experiences.
Get a complete view of your customer's experience—from first click to final purchase. Collect valuable feedback to refine site design, improve navigation, enhance accessibility, and create a seamless shopping experience that keeps customers coming back.
Identify the obstacles driving customers away before they hit "exit." On-time feedback reveals exactly what’s missing, so you can make swift, targeted improvements that keep shoppers engaged and converting.
Showcase the real impact of your customer experience efforts. Track key metrics, measure improvements, and share compelling reports that highlight how your team's dedication drives higher satisfaction, loyalty, and business growth.
After a 2019 website redesign led to falling conversion rates, they realized they needed feedback from abandoners (not just buyers). By adding our Site Abandonment Survey to their existing post-purchase program, they captured critical insights on where browsing and navigation changes had missed the mark, helping them identify exactly where shoppers were getting stuck.
By implementing a 48-hour feedback review process, FireFold’s Customer Service team made rapid improvements across the shopping journey—driving a 4% drop in cart abandonment, a 15% boost in Overall Satisfaction, and a 19% increase in monthly sales.
“Bizrate Insights provides us with a unique moment-of-purchase glimpse into our customer’s buying experience.”
Jennifer Crosby, Customer Service Manager at FireFold
Understand the impact of changes before and after you make them.
/ testimonials
/ resources for UX/CX pros
Cheryl Zajac, VP, Client Insights at Bizrate Insights shares the types of context its team looks for to pull...
For the eighth year, Bizrate Insights has been recognized as a leading vendor to North America’s top 1,000 ecommerce...
Updated 11/25: The following blog is adapted from Bizrate Insights’ past library of white papers and guides that we’ve...
/ optimize the journey
Pair user behavior with direct feedback to understand why customers drop off—and how to guide them smoothly to conversion.
