/ about us
We're building the future by learning from the past. Since the early days of online retail, we've captured the voice of the customer. We've learned to adapt, innovate, and refine our customer journey intelligence approach. We're fueled by coffee, feedback, and the belief that good ideas should never get stuck in a suggestion box.
/ our purpose
Bizrate Insights is more than just a customer feedback platform-we're making the internet a better place. For nearly three decades, we've fine-tuned how businesses can listen to their customers to refine their strategies to create better customer experiences. As part of Dotdash Meredith, a company dedicated to making the internet safer, more useful, and free from spam, we share a mission of clarity and trust.
By combining decades of survey expertise with our commitment to a better digital experience, we help brands build credibility, improve customer satisfaction, and make confident, data-driven decisions in a clutter-free online world.
/ our company values
We understand that better insights lead to better decisions. And that better decisions create better customer experiences. From helping boutique brands build trust to elevating the checkout experience for enterprises, here's what Bizrate Insights stands for…
/ 'checkout' our history
Bizrate Insights has grown with ecommerce from the start-shaping customer expectations, not just responding to them. As online shopping matured, we helped businesses define what great customer experiences look like. What began as a feedback and trust-building tool became a foundation for smarter, faster decisions across the entire ecommerce journey.
Farhad Mohit and Henry Asseily created Binary Compass, later known as Bizrate.com, as a graduate school project during their time at Wharton.
As part of turning their project into a business, Binary Compass became Bizrate.com as a place where consumers could find reviews of online businesses.
Bizrate partnered with Consumer Reports to provide ratings in both the print and online editions of the Consumer Reports.
Bizrate.com rebranded as Shopzilla.com, and its research arm became known as Bizrate Insights. Both sites included Bizrate Insights ratings as part of their product search results and continue to exist today (though without ratings).
Shopzilla is acquired by E.W. Scripps which owns several newspapers and TV stations (Food Network, HGTV, etc.).
Bizrate Insights becomes Google’s first Seller Ratings partner, supplying them with a direct feed of ratings and reviews to powering their Seller Ratings platform.
The Bizrate Insights division is separated from Shopzilla, becoming a standalone brand dedicated to customer feedback and analytics.
Connexity, Inc. acquires Bizrate Insights as part of its expansion into marketing services and consumer insights.
Bizrate Insights enhances its offerings with new tools for measuring Net Promoter Score (NPS), customer satisfaction, and shopping behavior.
Time Inc. acquired Bizrate Insights from Connexity. Bizrate Insights was integrated into Time Inc. under the Synapse Group leadership team.
Meredith Corporation acquired Time Inc., bringing Bizrate Insights under its portfolio.
Dotdash acquired Meredith Corporation, forming Dotdash Meredith, with Bizrate Insights as part of its offerings.
Bizrate Insights refines its suite of customer feedback tools, expanding into omnichannel surveys, UX research, and AI-driven insights for retailers and brands.
/ we've got the receipts
Industry-Leading Response Rate
We get more survey responses than anyone else.
Email Opt-In Rate
More buyers sign up for emails with Bizrate Insights.
Comments Collected
Last year, we collected over 3 million comments.
Our leadership team blends deep ecommerce roots with a forward-looking approach to innovation. They're dedicated to helping businesses like yours uncover what matters most to your customers.
/ get in on the action
Whether you're just getting started or looking to deepen your customer understanding, Bizrate Insights makes it easy to collect meaningful feedback and act on it with all the confidence in the world.
