How to Guide: Adding the Customer Certified Medal

by James Hach •

The Bizrate Insights Customer Certified badge provides eCom retailers with another tactic to give customers confidence and boost site conversion. Prominently display the Bizrate Customer Certified medal on your site by following these steps:

1) Modify the following HTML snippet

<!-- BEGIN Bizrate Insights Medal Code -->
<script src="//" type="text/javascript"></script>
<div style="position:relative;z-index:1;width:125px;height:73px;">
<a style="bottom:0;right:0;display:block;position:absolute;width:55px;height:23px;z-index:2;text-decoration:none;background:#fff;filter:alpha(opacity=0);opacity:0;"
title="Bizrate Surveys" target="_blank"></a>
<a class="br-button"
title="See MERCHANT_NAME Reviews and Ratings at Bizrate Surveys |" target="_blank">
<img src="//" width="125" height="73" border="0"
alt="See MERCHANT_NAME Reviews and Ratings at Bizrate Surveys |" />
<!-- End Bizrate Insights Medal Code -->

2) Replace the variables with merchant specific values. The following table describes the available settings:

Variable Required? Description
MID Required The retailer’s Merchant ID
BIZRATE_SURVEYS_URL Required The url to the merchant’s,, page. Do not include “https://” Ex:
MERCHANT_NAME Required The merchant name, as it appears on Ex: Crutchfield
  1. Replace the MID with the actual MID on lines 2 and 11


2. Replace the BIZRATE_SURVEYS_URL with the merchant specific url on line 9, before the ?utm_source…

3. Replace the MERCHANT_NAME with the name found on

3) Save the file as .txt to prevent formatting issues

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