Quick Programmatic Update: FAQ About the New SSL Ad Tag Requirements

Man-reading-advertisements-on-tabletWhat’s changing?

Publishers participating in programmatic exchanges are requiring SSL (secure) tags from advertisers. All URL components of your ad tags will need to be SSL compliant (this includes any vendors you call in the ad tag such as Double Verify or Integral Ad Science).

Which programmatic exchanges are affected?

Facebook, MSN, Yahoo and YouTube already require SSL tags. By the end of Q2 all Google / DoubleClick ad exchanges will require secure tags. Smaller exchanges are also migrating to SSL tags.

Why do publishers want to make the switch?

If a person is logged in to the publisher’s content, they are likely on a secure version of the page. As the page loads, if the ad tag is not secure, then the visitor would receive a warning that some of the content on the page is not secure. This is not a good user experience.

What would happen if I don’t switch my ad tags to SSL?

If you don’t make the switch, the SSL programmatic exchanges won’t allow us to buy inventory on your behalf. You’ll be shut out of the auctions. Fewer inventory choices could mean higher prices, and a less targeted audience.

Still have questions or not sure if this applies to your ads?

Reach out with any questions—we are here to help.

 

Bizrate Finds Interest in Apple Watch Among Online Buyers

Even before the reviews started hitting the press, Bizrate Insights, a division of Connexity, in a survey of over 6,000 most online buyers, found sight-unseen interest in getting the new wrist-worn mini-computer. About 5% of online buyers said they wanted to buy the watch now, 22% said they were interested.

“While the Apple Watch is a new product for Apple in a relatively new category for consumers, there is already a good level of interest among online buyers…in particular among the younger generations.” says Hayley Silver, Vice President of Bizrate Insights. “Given that those consumers who are most interested already have an iPhone, this product may serve to retain Apple customers more than attract a lot of new ones.”

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“The most interested customers’ profile is someone who already uses an iPhone, is an adult under the age of 50, and more likely male (though there will be plenty of women in line). An interesting point of polarization appears from those online buyers who did some level of research and concluded that they don’t need the Apple Watch at this point in time,” Ms Silver adds. “These respondents are also more likely to be an iPhone owner and an adult under the age of 35, or Generation Y.”

14% of online buyers responded the price of the Apple Watch is a sensitive issue. Only about 2% said they will get one no matter what and 4% said they will wait for V2.0 before buying the watch.

Strong interest rests in 5% of online buyers, who said they want to buy this watch, though some are wary about the lines that may await them to purchase it.

  • Drilling down by operating system, the percentage that wants to buy it is 8% for iPhone owners and 2% for Android phone owners.
  • Generationally, the percentage of would-be buyers is 7% of each Generation Y and Generation X.
  • Not surprisingly for a new technology product, the majority of online buyers (57%) said they are not interested in the Apple Watch, with 69% of Seniors expressing disinterest.

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Additionally, the product is so new that 8% of online buyers don’t know what the Apple Watch is, mostly fueled by cell phone owners using an operating system other than iOS.

Methodology: The Bizrate Insights Apple Watch Study was conducted via the Bizrate survey platform and offered to online buyers immediately after purchasing from the Bizrate Network of over 5,000 e-commerce retailers in the US and Canada. Data was collected from 6,020 online buyers from March 25 – April 1, 2015.

Bizrate Insights‘ omni-device buyer and abandonment surveys enlighten 6,000+ retailers worldwide about the consumer experience on their site and their competitors’ sites. More than 27 million Bizrate surveys are submitted annually worldwide and overall ratings are syndicated to sites like Google, Yahoo and Bing to promote retailer reputations.

The National Retail Federation reports on Connexity’s Managed Services

Appliance-Zone-Repair-ConnexityThe NRF conducted an in-depth interview with Appliance Zone CEO Jim Allen on his experience as a client of Connexity’s Managed Services program. Since Connexity took over product listing ad (PLA) management, Appliance Zone has seen a 65% reduction in cost of sale. 

“The online marketing is responsible for 70 to 80 percent of our entire revenue,” he says. “From Day One I’ve been doing it myself, personally, every day. I wouldn’t even think of turning it over to our most senior employees. Just based on my knowing the products and the customer base, I honestly did not think an outside company could do it any better than I could do it.”

“The results have been excellent. Our margins are much better — our cost of sale has dropped 65 percent since Connexity started handling the marketing, [Allen says]. The cost of what they charge is just such a worthwhile investment.”

“This space is moving so quickly, particularly with the search engines updating their algorithms, that it’s extremely difficult to keep up with. We need somebody in the industry who understands those changes and can help our business take advantage of them. That’s what we get from Connexity.”

Click here to read the entire article on National Retail Federation.

BizAdvisor: Keep Buyers Online and Out of Competitors Stores

BizAdvisor FebruaryThis month in the 2nd edition of BizAdvisor, Bizrate Insights reveals surprising stats about buyer reliance on in-person shopping—and the tools that can help reduce that dependence.

In a single page, you’ll learn:

  • 2 tools that will help half of online buyers purchase without needing a retail store.
  • What % of online buyers live near the retail store of the brand they purchased from online?
  • 3 simple tips for reducing reliance on in-person shopping.

Read our the exclusive report here.