Connexity Acquires PriceGrabber

Combination of shopper acquisition platforms creates the second largest product listing lead generation channel and delivers greater efficiencies for retailers and publishers.

Los Angeles (June 16, 2015) Marketing services company Connexity Inc. today announced that it has acquired PriceGrabber® a leading retail lead-generation platform and network. Together the combined company will be one of the world’s largest sources of high intent shopping leads that result in over $2 billion in annual sales for retailers and brands. PriceGrabber’s expansive shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from leading online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com.

“We are pleased to combine forces with one of the most respected lead-generation companies in retail,” says Bill Glass, CEO of Connexity. “Our two companies are industry pioneers and putting these exceptional teams together is going to create a powerful retail marketing platform for the future.”

Retailers will benefit from having to manage only a single channel which will both simplify their performance marketing efforts and increase sales. “Online marketing is complicated, especially with so many distribution channels and sub-channels. Connexity’s broader mission is to simplify customer acquisition and retention for retail-focused marketers. This is a great step forward toward that goal and will give retailers seamless access to multiple selling platforms,” says Mr. Glass.

According to multiple sources, this acquisition will make Connexity by far the second largest “product listing lead generation channel for retailers after Google and more than twice as large as similar channels or networks in other companies such as Amazon and eBay.

“For consumers, this combination will maximize the breadth and depth of product content within both our comparison shopping sites and our syndication network.   For publishers, it will create a simplified solution to get their product content and monetization from a single API or feed, creating efficiency in the channel, and simplifying tracking and reporting,” adds Mr. Glass.

“Connexity is broadly recognized as a leading marketing partner for retailers. We are excited to bring our scale, our publisher and retailer relationships, our technology platform and our talent to continue building an even more powerful retail marketing platform.” says Jeff Goldstein, President of PriceGrabber.

Terms of the acquisition will not be disclosed.

PriceGrabber is headquartered in Los Angeles with operations across North America and in the United Kingdom.

Connexity Acquires PriceGrabber

Connexity (http://www.connexity.com) leverages its 15 years’ experience with its top eCommerce destinations to help retailers and marketers sell more online.

Using its retail network, proprietary technology, and advanced audience modeling, Connexity help brands find and target the right audiences on any device with programmatic media. The company also helps performance marketers get more customers with syndicated product listings on its shopping-centric publisher network, and with search marketing services that includes hands-on management of SEM, PLAs, SEO and retargeting. And with Bizrate Insights, the company helps retailers keep their customers by supplying direct consumer feedback so they can improve their customer relationships and online store experience.

Connexity, Inc., formerly Shopzilla, Inc., is headquartered in Los Angeles and operates in the United States, the United Kingdom, France, Germany, and Italy. It is owned by Symphony Technology Group (STG).

IRCE Take-Aways: 15 Easy Website Changes to Lift Your e-Commerce Conversion Rate

In a fascinating presentation at IRCE (Internet Retailers Conference & Exhibition) today, Scott Smigler (Founder & President at Exclusive Concepts) presented his learnings from a series of tests he’s run to optimize conversion rates on various e-Commerce sites, including the website of his client and co-host, Mike Griggs (President and Co-Founder at Strings and Beyond). The pair provided 15 simple website changes that resulted in anywhere from a 10-15% lift in conversion rate on their products:

  1. Promote value propositions in the “buy box”: Strings and Beyond tested adding a small box directly under the “Add to Cart” button which reminded shoppers of benefits like “same day shipping” and “free shipping over $25”— this lead to a 12.6% increase in conversion rate.
  2. Bucket your payment options: Avoid having a haphazard cluster of different payment buttons. Move your various payment and credit card buttons (Visa, MasterCard, PayPal etc.) under a “Proceed to Checkout” button or section, and standardize their size and appearance (see photo below).Proceed to Checkout
  3. Remove the “review your cart” page: You may assume shoppers want this opportunity to review, but testing showed that taking online buyers directly to checkout lead to a huge lift in completions.Straight to Checkout
  4. Add to cart button should stick out like a sore thumb: It can’t be the same color as the rest of the buttons, options or design. Don’t be afraid to make it a bright, loud color—more shoppers will be drawn to it and click it.Add To Cart Should Stick Out
  5. Don’t put a purchase call to action (“buy now”) under product thumbnails on category pages, this scares away shoppers. Give them other “quick view” or “shop now” so that they can read more about the item on the product page.
  6. Trust symbols and verbiage: Trust symbols and wording are important for increasing consumer trust and conversion. You can add a trust symbol like eTrust or Bizrate Insights badges, or start your checkout with the phrase “Enter Secure Checkout.”                      Trust symbols and verbiage
  7. Advertise shipping promotions near your “add-to-cart” button: This led to 15% more revenue in tests.Shipping Promotions
  8. Confirm free shipping throughout the checkout process to qualifying shoppers. Consistent reminders in the cart, payment page and checkout lead to a lift in conversion.
  9. Keep the checkout process under 2 steps: Combine your shipping and billing pages to reduce customer drop-off.
  10. Surface product review stars on category pages: Customers are more likely to buy products with customer reviews, but the ratings and reviews are usually confined to the product page. Considering that a lot of product page traffic enters through the category page, shoppers are more likely to click through to products if you surface those ratings on the category page as well.Product Reviews
  11. Don’t display left-hand navigation on the product pages—it’s overwhelming. Removing the navigation on product pages lead to a 10% boost in Conversion Rate.
  12. Make site search wider and more prominent: Help shoppers find it and encourage them to use it by moving it to the top and center, and making it extremely wide.
  13. Make sure the Add to Cart button is above the fold. Even if the product description is long, make sure the “Add to Cart” button is always visible above the fold.
  14. Make sure checkout errors have an explanation: For example, let the shopper know “credit card expiration date is not correct”—and then actually highlight this box in red. Shoppers will often stick it out through an error if they really want to buy something, but they will abandon if they don’t know how to fix the problem.
  15. Offer cart abandonment tools or offers to seal the deal: such as discounts or promotions, perhaps for a limited time. In tests they were able to get about a quarter of their abandoners back.

Quick Programmatic Update: FAQ About the New SSL Ad Tag Requirements

Man-reading-advertisements-on-tabletWhat’s changing?

Publishers participating in programmatic exchanges are requiring SSL (secure) tags from advertisers. All URL components of your ad tags will need to be SSL compliant (this includes any vendors you call in the ad tag such as Double Verify or Integral Ad Science).

Which programmatic exchanges are affected?

Facebook, MSN, Yahoo and YouTube already require SSL tags. By the end of Q2 all Google / DoubleClick ad exchanges will require secure tags. Smaller exchanges are also migrating to SSL tags.

Why do publishers want to make the switch?

If a person is logged in to the publisher’s content, they are likely on a secure version of the page. As the page loads, if the ad tag is not secure, then the visitor would receive a warning that some of the content on the page is not secure. This is not a good user experience.

What would happen if I don’t switch my ad tags to SSL?

If you don’t make the switch, the SSL programmatic exchanges won’t allow us to buy inventory on your behalf. You’ll be shut out of the auctions. Fewer inventory choices could mean higher prices, and a less targeted audience.

Still have questions or not sure if this applies to your ads?

Reach out with any questions—we are here to help.

 

Bizrate Finds Interest in Apple Watch Among Online Buyers

Even before the reviews started hitting the press, Bizrate Insights, a division of Connexity, in a survey of over 6,000 most online buyers, found sight-unseen interest in getting the new wrist-worn mini-computer. About 5% of online buyers said they wanted to buy the watch now, 22% said they were interested.

“While the Apple Watch is a new product for Apple in a relatively new category for consumers, there is already a good level of interest among online buyers…in particular among the younger generations.” says Hayley Silver, Vice President of Bizrate Insights. “Given that those consumers who are most interested already have an iPhone, this product may serve to retain Apple customers more than attract a lot of new ones.”

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“The most interested customers’ profile is someone who already uses an iPhone, is an adult under the age of 50, and more likely male (though there will be plenty of women in line). An interesting point of polarization appears from those online buyers who did some level of research and concluded that they don’t need the Apple Watch at this point in time,” Ms Silver adds. “These respondents are also more likely to be an iPhone owner and an adult under the age of 35, or Generation Y.”

14% of online buyers responded the price of the Apple Watch is a sensitive issue. Only about 2% said they will get one no matter what and 4% said they will wait for V2.0 before buying the watch.

Strong interest rests in 5% of online buyers, who said they want to buy this watch, though some are wary about the lines that may await them to purchase it.

  • Drilling down by operating system, the percentage that wants to buy it is 8% for iPhone owners and 2% for Android phone owners.
  • Generationally, the percentage of would-be buyers is 7% of each Generation Y and Generation X.
  • Not surprisingly for a new technology product, the majority of online buyers (57%) said they are not interested in the Apple Watch, with 69% of Seniors expressing disinterest.

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Additionally, the product is so new that 8% of online buyers don’t know what the Apple Watch is, mostly fueled by cell phone owners using an operating system other than iOS.

Methodology: The Bizrate Insights Apple Watch Study was conducted via the Bizrate survey platform and offered to online buyers immediately after purchasing from the Bizrate Network of over 5,000 e-commerce retailers in the US and Canada. Data was collected from 6,020 online buyers from March 25 – April 1, 2015.

Bizrate Insights‘ omni-device buyer and abandonment surveys enlighten 6,000+ retailers worldwide about the consumer experience on their site and their competitors’ sites. More than 27 million Bizrate surveys are submitted annually worldwide and overall ratings are syndicated to sites like Google, Yahoo and Bing to promote retailer reputations.