Trending holiday gift purchases by category

by Hayley Silver • ,

For the past couple of years, Bizrate Insights has trended gift-buying behavior during the holiday season to surface the peak days (hint: it’s not usually Cyber Monday). Since gift-buying trends vary wildly by category, find the chart that corresponds with your particular business below, compare it to the trend for the Bizrate Insights Network as a whole, and use this Holiday 2013 trending data to plan and strategize for Holiday 2014.

Percentage who purchased an apparel or accessories gift

Percentage who purchased an automotive gift

Percentage who purchased a computers and software gift

Percentage who purchased an electronics gift

Percentage who purchased an entertainment gift

Percentage who purchased a food and drink gift

Shopping behaviors based on security breach

Percentage who purchased a health and beauty gift

Percentage who purchased a home and garden gift

Percentage who purchased a musical instruments gift

Percentage who purchased a pet supplies gift

Percentage who purchased a sporting goods gift

Percentage who purchased a toys and video games gift

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