Shoppers will spend more on products to qualify for free shipping (part 4 of 5)

by Scott Spivack • ,

Customers say they want free shipping, but they’re actually willing to pay for it in nontraditional ways. While most customers don’t want to pay the cost of postage, they are willing to purchase a larger cart in order to qualify for free shipping.

Nearly half of respondents (49%) are willing to spend at least $50 in order to meet the free shipping threshold.

How much would you spend to qualify for free shipping?
Up to how much would you spend on a purchase to qualify for free shipping? Bizrate Insights Flash Survey on Online Fulfillment, July 2019. 2120 respondents.

 

How do you create a win-win? Simple: Create a free-shipping threshold that covers your shipping cost and gets customers a bigger basket of goods.

 

Read part 1part 2 and part 3 of our free shipping series here.

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