Publishing Customer Comments
Bizrate Insights offers a variety of free products that you can use to track and analyze your customer comments, including the Comment Classifier, Quick Response and Vital Signs. Retailers often ask if they are allowed to publish customer comments on their site or in marketing materials, and the answer is yes — as long as our Advertising and PR Guidelines are adhered to (which ensure customer privacy). We’ve posted the Guidelines here for your reference. Check out pages 7 and 8 for specific details about publishing merchant and product reviews. This is a great way to publicize customer feedback on areas such as your homepage, checkout pages or specific testimonial pages.
Please contact us if you have any questions about the Guidelines.