Fast shipping or free shipping? Both! (part 3 of 5)

by Bizrate Insights • ,

It’s not enough for shipping to be free, it also has to be fast.

While more customers will choose free shipping over fast shipping, the majority want both – free shipping with delivery in under 5 days.

What's most important when ordering online?
What’s most important to you when ordering online? Bizrate Insights Flash Survey on Online Fulfillment, July 2019. 2120 respondents.


Fast, free shipping has become the norm as Amazon Prime and ShopRunner have risen in popularity. To stay competitive and remain the starting point for customers, retailers need to focus on ways to stay in alignment with these expectations.

Read part 1 and part 2 of our free shipping series here.

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