Fast shipping or free shipping? Both! (part 3 of 5)
It’s not enough for shipping to be free, it also has to be fast.
While more customers will choose free shipping over fast shipping, the majority want both – free shipping with delivery in under 5 days.
Fast, free shipping has become the norm as Amazon Prime and ShopRunner have risen in popularity. To stay competitive and remain the starting point for customers, retailers need to focus on ways to stay in alignment with these expectations.