Digging In – Respondent Level Data Files

by Hayley Silver •

Respondent Level Data Files – aka Raw Data – aka Everything You Need and More

Bizrate offers a number of reports and tools to help you review your data – VitalMail, VitalSigns, AccuRate Reports and BizAdvisors to name a few. But all of these provide data at an aggregate level. What happens when you want to see your data at the customer level? Bizrate can help!

Bizrate collects and maintains all responses at the customer level. Respondent level data files contain all of the data collected from the surveys (buyers or abandonment) for the time period: every answer, every open text response, and all data passed to Bizrate by the retailer regarding the transaction (none of which is personally identifiable information). These data files are delivered in excel and each row represents one individual respondent.

Our standard files include all questions that Bizrate puts on every survey plus any of our free passed in data, such as order number. For retailers who qualify to receive the Buyers Survey or Abandonment Survey or both survey respondent level data files for free, these reports are delivered monthly. For all others, purchase options (standard or custom) are available.

Or retailers can customize their Respondent Level Data Files in terms of content, frequency of receipt, or both (for a fee). Your team can include all of the data we collect, or just specific information (i.e. Customer Support Questions Only), and can choose to receive the data at the desired frequency. When used in conjunction with Bizrate’s aggregated reports, this report gives the full picture of the individual experience from purchase to receipt.

Respondent level data files are often large – too large to send via email. Therefore Bizrate’s standard delivery mechanism is FTP. We create password protected FTP accounts for retailers who receive these data files from us and provide the retailer with the login information as well as notice when files are posted. The notifications are all done via email.

If you have any questions on respondent level data, then please contact us.

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