Burning Questions – Customizing your Bizrate Survey

by Hayley Silver •

As many retailers know, the Bizrate survey is comprised of a set of standard questions. These questions cover a variety of topics at both Point-of-Sale and Fulfillment including: overall satisfaction, shopping experience, delivery experience, product satisfaction and Customer Service. The best part about these questions is that since they are asked of all merchants who use our surveys, it is easy to compare yourself to other merchants. Contact us if you would like to learn more about including custom questions in your survey.

What many retailers don’t realize, however, is that Bizrate offers the opportunity to include some questions as well. Some examples of popular topics include: Pre/Post analysis on site changes, checkout, browse/search and Customer Support. The questions can be anything you want – and we’re always happy to help with the wording. While these questions are custom to your site and cannot be benchmarked, they are a great way to see what your customers are looking for before you make a change, and then gauge satisfaction after a change. They can also be used to dig deeper in to issues that you know exist and then trended for improvement. Some examples of popular topics include: pre/post analysis on site changes, checkout, browse/search and Customer Support.

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