Bizrate Insights’ Online Buyer Survey Solution for Tealium

by James Hach •

Bizrate Insights’ Online Buyer Survey Solution generates actionable insights to improve your website’s performance by understanding your customer’s experience. Retailers are required to place the Tealium JavaScript code on their website to utilize the Bizrate Insights Online Buyer Survey Solution.

We partner with Tealium, which allows easy implementation of the Bizrate Insights Online Buyer Survey code. Data collection begins immediately once the survey is live on your website; results can be viewed via the VitalSigns portal in near real-time.

Add the Bizrate Insights Survey Solution Tag

  1.  Select Tags from the navigation menu and click Add Tag

  2.  In the Tag Marketplace, search for “bizrate” and add the Bizrate Insights Survey Solution

Bizrate Insights Online Buyer Survey Solution Tag Settings

    1.  Tag Configuration: Name your tag and enter your Merchant ID, then click Finish.
      *Your Merchant ID is available by contacting your Client Development Manager*


    2.  Optional – Load Rules: “Load on All Pages” is selected by default. The tag will load anywhere the Tealium snippet is implemented on your website. If the tag is implemented globally, we recommend you create a rule to load on your Order Confirmation/Thank You page.


    3.  Data Mappings: Select Add Variable to map the necessary variables for the Bizrate Insights Online Buyer Survey Solution implementation. The required variables are order_id, email_address, and product_gtin.
    4.  Locate the name of the variable assigned to the “order id” in your source code and enter the variable name into the “Source” field.                                                                         
      Click Apply.
      Note: UDO Variable is selected by default and recommended by Tealium. You can also select Javascript Variable.

    5.  Click on Select Destination to map your source code’s variable to the order_id variable that’s used by Tealium & Bizrate Insights.                                                                                   
    6. Select the E-commerce Category and check Order ID as the destination. Your configuration should look like the screenshot below.
      Note: The product_gtin variable is also located in the E-Commerce Category.
    7.  Repeat steps 4-6 to map the email_address and product_gtin.
      • order_id and product_gtin are available in the E-Commerce Category
      • email_address is available in the Standard Category
    8.  Verify that your data mappings are similar to the screenshot below with the required variables, then click Apply.

    9. Locate and select Save/Publish to generate the snippet required to publish the Bizrate Insights Online Buyer Survey Solution Tag on your Order Confirmation/Thank You page.
      • (QA, Dev, and Production environments are available for publishing)

    10.  Enter a Title and Notes about the tag configuration and select which environment to Publish To.
      • Click Code Center to generate the snippet required for the Bizrate Insights Online Buyer Survey Solution.

    11.  Confirm that Asynchronous is selected under Javascript Type and select and copy the Tealium Script.
      • Tealium recommends placing the snippet after the opening <body> tag.
    12.  Optional: You can simplify the Tealium script by including only the required variables that have data mappings. See screenshot below.                                                        
    13. Paste the snippet on your website’s Order Confirmation/Thank You page and confirm the tags are loading with Tealium’s Web Companion tool, available under your profile’s settings.           
    14.  The Bizrate Insights Online Buyer Survey Solution is now ready to use!

Helpful Resources:

Advanced Setup:

By configuring and including optional code snippets, you generate further actionable insights to improve your website’s performance by understanding your customer’s experience. You are encouraged to include all optional passed-in data. Additional reporting options, which may incur a fee, include:

  • Products purchased to analyze and aggregate customer purchasing behavior
  • Referring URL tracking to identify all online properties sending your website traffic
  • Quick Response to Buyers who wish to be contacted regarding their order
  • Customer identification assigned by you including customer ID, order ID, & web analytics ID

Please contact your Client Development Manager for more information or email BizrateInsights@Bizrate.com.

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