Bizrate Insights Announces the 2011 Bizrate Circle of Excellence Awards

by Hayley Silver •

84 Online Retailers with Exceptional Customer Satisfaction and Loyalty

LOS ANGELES – September 13, 2011– Bizrate® Insights, one of the largest sources of consumer review content in the United States and Europe, announced today the winners of its twelfth annual Bizrate Circle of Excellence for its Bizrate Insights North American Network. The award recognizes retailers that provided outstanding online customer experiences throughout the past one year period, as rated by their own, verified customers.

The 2011 Bizrate Circle of Excellence award, a symbol of trust and dedication to the customer, was earned by 84 online retailers, representing the top 1.7% of the Bizrate Insights North American Network of over 5,000 retailers.  Online retailers earning this prestigious award received significantly higher* customer ratings than the Network average across the seven key satisfaction indicators listed below. For the 2011 award year, Network averages for six of the seven included indicators were the highest seen for the last 11 years.  The increase in shoppers’ satisfaction ratings indicate that, as a whole, online retailers continued to improve the online purchase and delivery experience in the 2011 award year.

Among award winners, 27 retailers received the highest distinction, the Platinum Award, representing 0.5% of the Network.  The Platinum Circle of Excellence is awarded to retailers that achieved winner status and a score of at least 9.0 out of 10.0 in all seven key satisfaction indicators reviewed for the award.

Circle of Excellence Satisfaction Indicators
Point of Sale measurement Post Order Fulfillment measurement
Overall Satisfaction Repurchase Intent
Product Selection Product Met Expectations
Ease of Finding What The Customer Is Looking For On-Time Delivery
Customer Support


* Based on statistical significance. Customer feedback collected between August 2010 and July 2011

As high-touch customer service is part of the heritage of this brand, we are very proud of our sixth consecutive win of the Bizrate Circle of Excellence award,” said Alicia Sontag, Senior Vice President of Global Marketing for Bobbi Brown Cosmetics, an Estee Lauder Company. “These wins were earned based on our customers’ ratings and reviews, a testament to how we continuously develop and maintain customer loyalty through our products, service levels, and operations. We hope to market these consumer-oriented awards to acquire new customers for” Bobbi Brown has been awarded the Bizrate Circle of Excellence Platinum level for 2011.

Bizrate was founded in 1996 on the principal that verified customer feedback is the best way for consumers to locate retailers that will offer good online customer experiences and for retailers to hear what their customers need to remain loyal,” says Bill Glass, CEO of Shopzilla, Inc., the parent company for Bizrate and Bizrate Insights. Bizrate Insights collects consumer ratings and reviews on behalf of over 5,000 retailers worldwide, providing these retailers with seller ratings and benchmarked, actionable feedback to grow their e-commerce businesses.  With over 40% of the largest online retailers utilizing Bizrate Insights’ services, Bizrate Insights amplifies the voice of millions of confirmed online buyers through reports, its websites, and syndication partnerships, such as Seller Reviews on Google Product Search.
Bizrate Insights congratulates the 2011 winners:

The 2011 Circle of Excellence Platinum award recipients (in alphabetical order)
4 All Memory Steven Singer Jewelers
Abacus Private Store Crucial Technology Jo Malone The Hitch Store Crutchfield LD Products The Perfume Spot
B & H Photo Video Dave and Adam’s Card World The Spa Depot
BabySuperMall Discount Contact Lenses Top One Shop
Bobbi Brown FireFold SmartPak Equine


The 2011 Circle of Excellence award recipients (in alphabetical order)
123Inkjets Fisher-Price
1A Auto Parts Gotham Cigars
A Main Hobbies Guitar Strings and Beyond
Abt Electronics
AC Lens Jake Wilson
Adagio Teas Jimmy Beans Wool
Aeropostale, Inc.
American Musical Supply Knitting Warehouse MidwayUSA
Austin Canoe & Kayak Motorcycle Superstore
Baseball Savings Musician’s Friend
Bath & Body Works NutritionGeeks Pyramid Air
Blue Nile Ringside Collectibles Rocky Mountain ATV/MC
Carl’s Golfland Sonic Electronix
Celebrate Express
Clinique SuperMediaStore
Condom Depot Teva Sport Sandals The Golf Warehouse The Vermont Teddy Bear Co.
Dogfunk TSS_Radio
Eastbay Ugg Austraila
Fairytale Brownies
Famous Smoke Shop zZounds

About Bizrate® Insights:

Bizrate Insights empowers retailers to achieve their end goal of growing sales and consumer loyalty by helping them listen to their customers.  For over 13 years, Bizrate’s consumer feedback and ratings platform amplifies the consumers’ voice in a way that is fast and measurable, resulting in insights, action, conversion, and consumer loyalty.  Bizrate Insights provides tools and reports to over 5,000 retailers worldwide to enlighten them about the customer experience and make them aware of the “why” in what consumers think and do. Visit to learn more about our free and paid buyer and site abandonment survey and reporting products. 

About Shopzilla®, Inc.:

Shopzilla, Inc. manages a premier portfolio of online shopping brands in the US and Europe, consisting of Bizrate, Beso, Shopzilla, TaDa, PrixMoinsCher, and SparDeinGeld. Shopzilla connects shoppers with over 100 million products from tens of thousands of retailers with its unique portfolio of engaging and informative websites.  Reaching a global audience of over 40 million shoppers each month through its Bizrate Insights platform, destination websites and affiliate network, Shopzilla is a leading source of sales and consumer feedback for online merchants and retail advertisers. With offices in Los Angeles, San Diego, and London, the company operates sites and business services in the United States, Canada, the United Kingdom, France and Germany. Shopzilla, Inc. is owned by Symphony Technology Group (STG).


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