Back to School 2019: How much did shoppers spend? (part 1 of 5)
Back-to-school is one of the biggest shopping events of the year, with spending estimated at $80.7 billion.
Our own research shows that 80% of shoppers spent over $100 this year – and about a third spent more than triple that amount.
We surveyed shoppers in our network to understand their back to school spending habits and preferences. Our 5-part series breaks down the highlights of the 2019 Back to School season, showing how much shoppers spent, which channels they prefer, and what retailers can do to prepare for next year.