Back to School 2019: How much did shoppers spend? (part 1 of 5)
Back-to-school is one of the biggest shopping events of the year, with spending estimated at $80.7 billion.
Our own research shows that 80% of shoppers spent over $100 this year – and about a third spent more than triple that amount.
We surveyed shoppers in our network to understand their back to school spending habits and preferences. Our 5-part series breaks down the highlights of the 2019 Back to School season, showing how much shoppers spent, which channels they prefer, and what retailers can do to prepare for next year.
Average amount spent: Back to School 2019
About how much did you/do you expect to spend per child on back-to-school shopping this year? Bizrate Insights Flash Survey, August 2019. 1014 respondents.