Back to School 2019: How did spending compare to previous years? (part 2 of 5)

by Scott Spivack •

The back-to-school market is showing strong signs of growth.

Total spending: 2019 vs. 2018

How did 2019 back to school spending compare to last year?

Did you, or will you spend more on back-to-school items than you did last year? Bizrate Insights Flash Survey, August 2019. 1015 respondents.

Most shoppers (44%) spent about as much on back-to-school items in 2019 as they did in 2018.

However, there are strong signs of growth: only 15% of people spent less than they did last year, compared to 28% who spent more in 2019.

What’s behind this increase? As we discovered, online and mobile sales are growing – and many shoppers are having trouble sticking to budgets.

Read part 1 of our series here.

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