A Scary-Good Report: Halloween Shopping Trends 2018

by Bizrate Insights • ,

With the end of October just around the corner, shoppers are actively making plans for Halloween celebrations. According to a report by the National Retail Federation, Halloween spending is set to reach $9B in 2018.

We surveyed shoppers in the Bizrate Insights Retail Network throughout October to uncover Halloween shopping trends this season.

Women continue to dominate online shopping, while a large percentage are still undecided about where to purchase their costume. 29% plan to use what they already own.

Whether customers are looking to go all out this Halloween, re-purpose an old costume with new accessories, or go trick or treating, inspire them with ideas and suggestions in your marketing to capitalize on the first official holiday of the season.

If Halloween shopping trends are any indication, Holiday 2018 is set to be another good year for retail. Stay Connected to Bizrate Insights for holiday shopping trends and reports throughout the season.


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