We hope you like the new design as much as we do! As always, we welcome your feedback at bizrateinsights@bizrate.com.

Use this certification to give customers confidence and to support conversion. Prominently display the Bizrate Customer Certified medal on your site.

Click here to find out more about the Customer Certified medal and how to implement it on your site!

Another way to bolster customer confidence and conversion is to publish individual customer comments. Take advantage of the free Bizrate Insights Testimonials widget for an automated, formatted and packaged presentation.

Here is a sample of Yankee Candle’s testimonials:

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EmpireCovers.com	OJCommerce.com
Bake Me a Wish	Cascade Healthcare Solutions
coast2coasttoner.com	HomeFurniture2go.com
www.pelicancasesforless.com	HCG ASAP
B-21 Fine Wine	J. Crew Factory
AB Restaurant Equipment	BPI Medical Supply
Leaf Blowers Direct	Factorees.com
www.dazzlingrock.com	Floormall.com
Bull Furniture	Haddrells Point Warehouse
Up & Riding	IdealVitamins

Use this certification to give customers confidence and to support conversion. Prominently display the Bizrate Customer Certified medal on your site.

Click here to find out more about the Customer Certified medal and how to implement it on your site!

Another way to bolster customer confidence and conversion is to publish individual customer comments. Take advantage of the free Bizrate Insights Testimonials widget for an automated, formatted and packaged presentation.

Here is a sample of J. Crew Factory’s testimonials:

See more ratings for J. Crew Factory at Bizrate.com

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The packaged Testimonials are available in 5 different sizes – please click here for additional information and examples of each size. Please also see our Publishing Guidelines for guidance on other publication ideas you may have.

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This is the third in a series of Online Consumer Pulses on Social Image Sharing and Online Shopping by Bizrate Insights.

 While Pinterest has established itself as the dominant source for visual inspiration in today’s social scape, questions continue to circle about whether the site can actually generate conversions.  As part of its series on Social Image Sharing and Online Shopping, Bizrate Insights continues to delve into how consumers connect with retailers on Pinterest.  In this third installment, we compare and contrast Facebook and Pinterest with respect to shopping conversions and product inspiration.

Pinterest is better at inspiring purchases than Facebook

While both Pinterest and Facebook are sites online consumers visit to connect with people who have similar styles and interests, Pinterest is more often used as a destination for shopping inspiration, tracking, and product discovery.  69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.  Additionally, significantly more online consumers agree that Pinterest is a place to “get inspiration on what to buy,” “help keep track of or collect things I like,” and “to keep up with the latest trends on things that I like.”

Pinterest also appears to be the stronger vehicle for brand association.  43% of Pinterest members agree that they use Pinterest to “associate with retailers or brands with which I identify,” compared to just 24% of Facebook users who agree to the same use with Facebook.

Activities with brands & retailers varies by social media platform

A greater percent (55%) of Pinterest users have engaged with retailers and brands via Pinterest, compared to the percent of Facebook users that engage retailers or brands on Facebook (48%).  But how customers engage differs for each of the two platforms.  Pinterest users are more likely to be “Creators”: adding and sharing retailer/brand related content, while Facebook users are more likely to be “Participators”: interacting with promotional activities developed by retailers and brands.

Facebook still dominates in awareness and usage among online consumers

Facebook still significantly surpasses Pinterest in reach.  The latest data from September 2012 shows that 63% of online consumers have a Facebook account; only 15% of online consumers have a Pinterest account.  That said, awareness of Pinterest among online consumers continues to trend upwards.  In August 2012, 46% of online consumers report that they have heard of Pinterest, up from 39% in May and 36% in March.

About the Study

The Bizrate Insights Social Image Sharing and Online Shopping Series is a set of surveys conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,200 ecommerce retailers in the US and Canada.  Data from this study was collected from 7,431 online buyers from August 9-August 17, 2012.

For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty.  The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers.  Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic.  Collecting over 16 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce.

Visit http://bizrateinsights.com to learn more about our FREE and paid buyer and site abandonment survey and reporting products. For more information, please contact us.

Use this certification to give customers confidence and to support conversion. Prominently display the Bizrate Customer Certified medal on your site.

Click here to find out more about the Customer Certified medal and how to implement it on your site!

Another way to bolster customer confidence and conversion is to publish individual customer comments. Take advantage of the free Bizrate Insights Testimonials widget for an automated, formatted and packaged presentation.

Here is a sample of Carol’s Daughter’s testimonials:

See more ratings for Carol’s Daughter at Bizrate.com

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The packaged Testimonials are available in 5 different sizes – please click here for additional information and examples of each size. Please also see our Publishing Guidelines for guidance on other publication ideas you may have.

Congratulations on your achievement, and please contact us if you have any questions about how to get started!

Use this certification to give customers confidence and to support conversion. Prominently display the Bizrate Customer Certified medal on your site.

Click here to find out more about the Customer Certified medal and how to implement it on your site!

Another way to bolster customer confidence and conversion is to publish individual customer comments. Take advantage of the free Bizrate Insights Testimonials widget for an automated, formatted and packaged presentation.

Here is a sample of ModoMed’s testimonials:

See more ratings for ModoMed at Bizrate.com

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The packaged Testimonials are available in 5 different sizes – please click here for additional information and examples of each size. Please also see our Publishing Guidelines for guidance on other publication ideas you may have.

Congratulations on your achievement, and please contact us if you have any questions about how to get started!

October 4, 2012, Los Angeles—56% of online buyers expect President Obama to win this year’s Presidential Election, according to data collected post-debate by the Bizrate Insights Online Buyer Presidential Election Tracker.  Bizrate Insights tracks online buyer consumer sentiment across its network of over 5,200 online retailers. While Mr. Obama has held the lead for online buyers since tracking began on September 25, 2012, that lead disappeared during the morning hours today.  Mr. Obama recouped his lead heading into the afternoon, but has dropped from  63% of online buyers believing Obama would be the clear winner on October 3^rd to 56% on October 4^th (by 2pm PT).

“This Tracker, and other Fun Facts that Bizrate Insights collects along with retailer ratings, helps provide a well-rounded picture of the online buyer,” stated Hayley A. Silver, Vice President of Bizrate Insights. “Additionally, we thought it would be interesting to trend how online buyers, our core segment, relate to the omnipresent Presidential Election scene.”

The Tracker also finds that Baby Boomers and Senior online buyers are the ones driving the loss in confidence for an Obama win.  Keep up to the date on what online consumers are predicting for the Presidential election here.

About the Study

The Bizrate Insights Online Buyer Presidential Election Tracker was launched on September 25, 2012.  The survey is conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,200 ecommerce retailers in the US and Canada.

Bizrate Insights welcomes requests for Flash studies such as this one to relate points of interest to the online shopping community.

With over 16 million surveys collected annually from over 5,200 retailers worldwide, Bizrate Insights is the largest source of verified customer-generated seller ratings and reviews in North America, helping both online retailers and consumers make informed decisions. Bizrate Insights’ core solutions are free, allowing retailers of all sizes to build best-in-class customer experiences, gain competitive intelligence, and attract more qualified traffic from top search engines. Visit www.bizrateinsights.com to learn more about our solutions, used by over 40% of Internet Retailer Top 500 retailers, as well as thousands of smaller boutiques.

For more information, please contact bizrateinsights@bizrate.com

Our Online Buyer Presidential Election Tracker launched on 9/25/2012 and had shown President Obama to be the clear perceived winner, with 62% of online buyers believing that Mr. Obama would win the election – up through yesterday.  Today’s numbers yield a different story. This morning, Mr. Romney was predicted to win by 51% of online buyers. As the day has progressed – as of 2pm PT today – President Obama has regained the lead as the predicted winner, but with only 56% of online buyers expecting his win.

Older online buyers appear to be driving the opinion change, with Baby Boomers and Seniors showing a greater loss of confidence in Mr. Obama’s win.  Below is the full breakdown as of 2pm PT today:

•  76% of Gen Y online buyers select Obama as the winner today as compared to 70% yesterday
•  65% of Gen X online buyers select Obama as the winner today as compared to 69% yesterday
•  48% of Baby Boomer online buyers select Obama as the winner today as compared to 58% yesterday
•  39% of Senior online buyers select Obama as the winner today as compared to 52% yesterday

Use this certification to give customers confidence and to support conversion. Prominently display the Bizrate Customer Certified medal on your site.

Click here to find out more about the Customer Certified medal and how to implement it on your site!

Another way to bolster customer confidence and conversion is to publish individual customer comments. Take advantage of the free Bizrate Insights Testimonials widget for an automated, formatted and packaged presentation.

Here is a sample of Kohlerusco.com’s testimonials:

See more ratings for kohlerusco.com at Bizrate.com

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Congratulations on your achievement, and please contact us if you have any questions about how to get started!

Use this certification to give customers confidence and to support conversion. Prominently display the Bizrate Customer Certified medal on your site.

Click here to find out more about the Customer Certified medal and how to implement it on your site!

Another way to bolster customer confidence and conversion is to publish individual customer comments. Take advantage of the free Bizrate Insights Testimonials widget for an automated, formatted and packaged presentation.

Here is a sample of Spa and Pool Store’s testimonials:

See more ratings for Spa and Pool Store at Bizrate.com

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Congratulations on your achievement, and please contact us if you have any questions about how to get started!