2009 was the first year in which Bizrate Insights survey volume on Cyber Monday surpassed Black Friday’s volume. That has continued into 2010 with an even bigger spread between the two holidays.
“We are thrilled that consumers are not only buying online more this year, but also sharing their experiences with retailers and other consumers more,” stated Hayley A. Silver, Senior Director, Bizrate Insights. “When we see happy customers and online retail clients growing as a result, then we know that we are on the right track and providing a service to both.”
Using some back-of-the-envelope math and really rough estimates based on survey submissions, our clients produced a healthy 10% of all online orders* for the day!
We welcome individual retailers to benchmark their own growth against the numbers above and contact us if there are any questions. We will continue to post results as we move through the Holiday season to provide benchmarks and support to our entire North American Network.
* Total online orders are based on a Dec. 1, 2010 press release from comScore, Inc of 17.1 million retail online orders on Cyber Monday.