Search Engine Land recently reported on Connexity’s search marketing technologies for retailers
“The company is essentially turning its own internal systems into a search marketing technology stack for retailers with PLAs, text ads and SEO offerings… Last year, the company managed more than $60 million in ad spend on paid text ads and product listing ads, bidding on over 1.8 billion keywords for 100 million products… $60 million in ad spend generated $1 billion in gross merchandise sales.”
“Now marketers can leverage all that we have learned and built in our paid search operations to optimize every aspect of their campaigns,” says Bob Michaelian, EVP Marketing Services at Connexity. “With our proprietary bid management, automated keyword generation/landing page selection, and advanced ways to group and structure campaigns, we are now a one-stop-shop for all things search in retail.”
Click here to read the entire article on Search Engine Land.