Investor’s Business Daily & Internet Retailer picked up our recent report on American shoppers’ receptivity to Alibaba. To gather consumer feedback, Bizrate Insights surveyed over 3,500 online buyers in just three days.
As reported in Investor’s Business Daily: “Alibaba Faces Hurdles Gaining In U.S. Market”
“One of Alibaba’s biggest hurdles here is its little-known brand. A recent survey by online retail researcher Bizrate Insights found that 63% of online buyers, skewing toward younger consumers and women, aren’t familiar with Alibaba’s brand or website. Of the 37% that had heard of Alibaba, only 30% of them (11% overall) said they had browsed the site.
“Alibaba has to raise its brand awareness,” Bizrate Insights Vice President Hayley Silver told IBD.
With no U.S.-based e-commerce operation, Silver says consumers have to order items from Alibaba’s English-language Chinese website. She says shipping from China is slow and she questions how well Chinese customer service reps would handle complaints. Also, Alibaba’s site features made-in-China items, a turn-off for shoppers here who prefer American-made goods.”
Click here to read the entire article on Investor’s Business Daily.
Internet Retailer reposted the report in it’s entirety. Click here to read the study on Internet Retailer.