Media Post & Search Marketing Daily published an article covering the rebranding of Shopzilla to Connexity. Click here to read the entire article, or read below for a few notable quotes.
“The name change more accurately defines a move to help marketers better understand consumers, acquire new customers at a lower cost, and increase sales supported by data.”
“”We have always been a data and analytics company,” said Bill Glass, Connexity CEO. “We’re just bringing it to market in several ways. It’s a continued evolution for clients. ”
“The business model gives Connexity visibility into consumer shopping intent, early trends and the ability to build lookalike audience segments for ad targeting.”
“The change enables Connexity to expand its offerings and provide one platform for many different types of advertising and marketing services.”
“In addition to supporting retailers and brands through data and its proprietary technology platform, Los Angeles-based Connexity manages product listing ads (PLA), paid search and SEO support, tapping 15 years of experience as a top advertiser on major search engines like Google, Bing and Yahoo.”
“The new display media service allows marketers and agencies to build audience segments using proprietary retail data to advertise to consumers through a programmatic platform.”
“The company plans to expand its cost per click (CPC) product listings marketplace supporting more than 75% of the Top IR 500 retailers.”