Internet Retailer published an article covering the rebranding of Shopzilla to Connexity. Click here to read the entire article, or read below for a few notable quotes.
“The company says today that the name reflects its new emphasis on technology-driven marketing.”
““We’ve always been a technology and data analytics company, and while we have been best known for our comparison shopping web sites, they were just the tip of the iceberg,” says Bill Glass, CEO of Connexity. “We have now completed our integrated suite of marketing capabilities for retailers and brands. We changed the company name to recognize the shift in the business to our Search, Display Media and Bizrate Insights services.””
“The company also announced today a new display targeting tool aimed at consumers who abandon purchases during the purchase process.”