In an interview with AdExchanger, Shopzilla’s CEO Bill Glass discusses the company’s focus on Marketing Services for advertisers – powered by shopping data and tech. Click here to visit their website and read the whole article, or read highlights below.
“We’re going through a transformation where we’ve been a comparison shopping company through our core sites, and soon a majority of the business will come not from that business we’re best known for,” said Bill Glass, Shopzilla CEO. First and foremost, Shopzilla will be a “data and marketing services company” fueled by its tech and publisher network.
Following the launch of Shopzilla’s audience targeting unit Aisle A and its acquisition of demand-side platform (DSP) Connexity, the company has combined these entities, along with retail consumer survey and Web ratings service Bizrate Insights, into one cohesive audience discovery, activation and management offering.
Delivering audiences to advertising partners – retailers, brands, and non-endemics – by offering services around search marketing and programmatic, will be the focus of the company moving forward, Glass said.