Our Online Buyer Presidential Election Tracker launched on 9/25/2012 and had shown President Obama to be the clear perceived winner, with 62% of online buyers believing that Mr. Obama would win the election – up through yesterday. Today’s numbers yield a different story. This morning, Mr. Romney was predicted to win by 51% of online buyers. As the day has progressed – as of 2pm PT today – President Obama has regained the lead as the predicted winner, but with only 56% of online buyers expecting his win.
Older online buyers appear to be driving the opinion change, with Baby Boomers and Seniors showing a greater loss of confidence in Mr. Obama’s win. Below is the full breakdown as of 2pm PT today:
- 76% of Gen Y online buyers select Obama as the winner today as compared to 70% yesterday
- 65% of Gen X online buyers select Obama as the winner today as compared to 69% yesterday
- 48% of Baby Boomer online buyers select Obama as the winner today as compared to 58% yesterday
- 39% of Senior online buyers select Obama as the winner today as compared to 52% yesterday