“Survey seen” is the number of times that a consumer saw page 1 of the survey. “Survey submission” is the number of times that the final page of the survey was submitted.
For this year as with last year, Cyber Monday topped Black Friday’s Point-of-Sale survey volume with 29.0% more surveys seen and 52.3% more survey submissions.
In record numbers, customers are ordering online and providing feedback to retailers with the goal of improving ecommerce. The year over year growth in our survey seen and submission numbers for Thanksgiving week, Black Friday, and Cyber Monday is a huge testament to the:
- Importance of ecommerce in the retail spectrum;
- Desire for consumers to give feedback through a simple process and actively participate in the development of ecommerce; and
- Interest level of retailers in getting closer to the consumer, their wants and needs, via Bizrate Insights survey solutions.
Further demonstrative of these points is a closer look at the top 5 retailers who were also collecting customer feedback using our program in 2010– Cyber Monday same-store surveys seen grew by 26.7%!
Congratulations and Thank You to our participating retailers!
Please look for highlights on consumer sentiment regarding online shopping over Thanksgiving week, Black Friday, Cyber Monday, and Cyber Week through our joint study with Forrester Research’s Sucharita Mulpuru.