The first of many collaborative posts between Forrester and Bizrate Insights has been published! Check out Sucharita Mulpuru’s post on her blog. We found out what online buyers think about Thanksgiving Weekend, CyberMonday, and shipping during this holiday season. The most interesting point is that buying is shifting online, with 45% of online buyers saying “I shopped online instead of in stores because there were better deals online.”
Keep an eye on our blog – more like this to come!