In a second installment of our Holiday series, Forrester’s Sucharita Mulpuru posted some key findings (based on data collected through our consumer surveys) to her blog that span popular deals, popular means of communication (email still rules!), who is buying gifts vs. buying for themselves, and more. The post is short and sweet and we encourage you to read it. Have no time for the whole post? Then focus on the actionable recommendations at the bottom – email, what to market to men vs. women, and free shipping.
Let’s make 2010 the best Holiday season yet!