Wednesday, September 29, 2010
LOS ANGELES- Shopzilla Inc., the company that operates the Bizrate Insights Program, announced today its strategic partnership with Google to include its Bizrate ratings and reviews in Google’s seller ratings and merchant reviews. Google seller ratings are featured in Google Product Search and Google AdWords ads.
The Bizrate Insights Program, one of the largest sources of consumer-generated review content in the world, reaches over 800,000 verified buyers a day across the 6,000 retailers that currently participate worldwide. Acknowledging the value and veracity of Bizrate’s ratings and reviews, Google considers Bizrate Insights content an important component to its seller ratings feature. Google’s seller ratings feature populates the retailer ratings and reviews in Google Product Search and AdWords seller rating extensions. Furthermore, this partnership enables Google to display full length reviews for all retailers that participate in the Bizrate Insights Program.
Retailers such as Backcountry.com have begun to see the positive impact of increased exposure from their ratings appearing alongside their brand name in Google’s search results. “We have seen improved performance of our Google AdWords campaigns after Google’s addition of its seller rating extensions. As a result, when we compare July and August this year versus 2009, we see an increase in CTR on our AdWords and correspondingly lower CPCs, resulting in increased traffic, higher conversion rates and better ROAS,” said, Alex Gross, Senior Manager, Search Marketing at Backcountry.com.
“Ratings and reviews are an important component to the purchase decision. Consumer-generated reviews from Bizrate, a trusted source, drive qualified traffic from verified buyers,” added Gross. “Bizrate holds retailers accountable for good customer experiences. High ratings from customers day in and day out, as well as Circle of Excellence wins, means we are doing the right thing to create and retain loyal customers, and to attract new customers through Google, Bizrate, and Shopzilla.”
“Merchant ratings and reviews have been a cornerstone of our company since its founding in 1996. This partnership with Google further solidifies the long and short term benefits of participating in the Bizrate Insights Program. Shopzilla continues to invest and grow the Bizrate Insights Program as it remains a critical source for customer feedback for our retail partners seeking to build customer loyalty,” said Bill Glass, President of Shopzilla, Inc.
Participating in the Bizrate Insights Program is free and easy. Visit Bizrate Insights to learn more and sign up today.
About Bizrate Insights
Bizrate Insights empowers retailers to achieve their end goal of growing sales and consumer loyalty by helping them listen to their customers. For over 10 years, Bizrate’s consumer feedback and ratings platform amplifies the consumers’ voice in a way that is fast and measurable, resulting in insights, action, conversion, and consumer loyalty. Bizrate Insights provides tools and reports to over 6,000 retailers worldwide to enlighten them about the customer experience and make them aware of the “why” in what consumers think and do. Visit www.connexity.com to learn more about our free and paid buyer and abandonment survey and reporting products.
About Shopzilla, Inc.
Shopzilla, Inc. manages a premier portfolio of online shopping brands in the US and Europe, consisting of Bizrate, Beso, Shopzilla, TaDa, PrixMoinsCher, and SparDeinGeld. Shopzilla connects shoppers with over 100 million products from tens of thousands of retailers with its unique set of engaging and informative websites. Reaching a global audience of over 40 million shoppers each month through both its destination websites and affiliate network, Shopzilla is a leading source of sales and consumer feedback for online merchants and retail advertisers. With offices in Los Angeles, San Diego, and London, the company operates sites and business services in the United States, the United Kingdom, France and Germany.