Have you ever looked at your survey data and wondered what products those customers purchased? Perhaps low scores were concentrated among customers who bought a specific product, or category of products. Maybe you’ve been looking to begin collecting product reviews, or to supplement those that you already collect. Great news – Bizrate has recently expanded the standard Buyers Survey code in order to give retailers even more insight into what their customers are thinking!
We call this additional feedback Product Insights, and it consists of two parts – Product-Level Satisfaction and Product Reviews. Product-Level Satisfaction allows retailers to analyze their customers’ satisfaction at the specific product level, so that they can zero in on areas that need improvement. Our Buyers survey code has built in pass through values for Product SKU, Merchant Product ID, Product Price, Order Number, Total Cart Amount and Zip Code. If you decide to pass through these values, then you will receive a free monthly respondent level data file with all of your standard survey scores, along with the data that is passed through, making it easy to do product-level analysis.
In addition, we can also add a page to your fulfillment survey to ask customers to review one product from their order. These Product Review questions are standard, and are also provided in the free monthly respondent level data file.
Start gathering even more valuable customer feedback at the product level – all for free! If you are using our old survey code that does not include the free pass through values for product information, then please contact us at firstname.lastname@example.org and we’ll help you get set up with the new version of the code.